Digital Marketing Singapore - Advertise with TSL, The Leading New Media Publisher
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Getting Attention With Digital Marketing In Singapore 2024
Advertising through shorts/reels
This is currently the most popular content format in the world, thanks to TikTok which popularised this snappy video style that is usually under 60 seconds. Instagram, FB and YT have all followed suit and now prioritise shorts more than anything else. If you’re a brand, you have to be on shorts to stay relevant. But this format has been a huge obstacle for many clients, as it’s not easy to get visibility and messages in such a short time. But brands can get amazing results with the right approach. We help clients through two main ways.
Direct Shorts:
Many people read TSL for ideas on what to do in Singapore. If it’s an event/place/opening, we use a vlog-style approach with our team’s personalities to help the viewers experience it through our lens. In the hands of skilled content creators with a strong following and reputation, you will get amazing results like the examples below.
This works best if the event/product is somewhat interesting. Such as a hotel giveaway or sales promotion. If your brand is a financial service or if the nature of your messaging isn’t the easiest to market, a direct style might not work. In those situations, our team works their creativity juices to come up with a tailored strategy to make your message pop. This is our speciality – we make ads fun for our community of followers by turning your message into exceptional content. Here are some examples of how we do indirect shorts to grab the attention of our viewers.
Advertising through shorts/reels
This is currently the most popular content format in the world, thanks to TikTok which popularised this snappy video style that is usually under 60 seconds. Instagram, FB and YT have all followed suit and now prioritise shorts more than anything else. If you’re a brand, you have to be on shorts to stay relevant. But this format has been a huge obstacle for many clients, as it’s not easy to get visibility and messages in such a short time. But brands can get amazing results with the right approach. We help clients through two main ways.
Direct Shorts:
Many people read TSL for ideas on what to do in Singapore. If it’s an event/place/opening, we use a vlog-style approach with our team’s personalities to help the viewers experience it through our lens. In the hands of skilled content creators with a strong following and reputation, you will get amazing results like the examples below.
This works best if the event/product is somewhat interesting. Such as a hotel giveaway or sales promotion. If your brand is a financial service or if the nature of your messaging isn’t the easiest to market, a direct style might not work. In those situations, our team works their creativity juices to come up with a tailored strategy to make your message pop. This is our speciality – we make ads fun for our community of followers by turning your message into exceptional content. Here are some examples of how we do indirect shorts to grab the attention of our viewers.
Advertising through shorts/reels
This is currently the most popular content format in the world, thanks to TikTok which popularised this snappy video style that is usually under 60 seconds. Instagram, FB and YT have all followed suit and now prioritise shorts more than anything else. If you’re a brand, you have to be on shorts to stay relevant. But this format has been a huge obstacle for many clients, as it’s not easy to get visibility and messages in such a short time. But brands can get amazing results with the right approach. We help clients through two main ways.
Direct Shorts:
Many people read TSL for ideas on what to do in Singapore. If it’s an event/place/opening, we use a vlog-style approach with our team’s personalities to help the viewers experience it through our lens. In the hands of skilled content creators with a strong following and reputation, you will get amazing results like the examples below.
This works best if the event/product is somewhat interesting. Such as a hotel giveaway or sales promotion. If your brand is a financial service or if the nature of your messaging isn’t the easiest to market, a direct style might not work. In those situations, our team works their creativity juices to come up with a tailored strategy to make your message pop. This is our speciality – we make ads fun for our community of followers by turning your message into exceptional content. Here are some examples of how we do indirect shorts to grab the attention of our viewers.
Advertising through shorts/reels
This is currently the most popular content format in the world, thanks to TikTok which popularised this snappy video style that is usually under 60 seconds. Instagram, FB and YT have all followed suit and now prioritise shorts more than anything else. If you’re a brand, you have to be on shorts to stay relevant. But this format has been a huge obstacle for many clients, as it’s not easy to get visibility and messages in such a short time. But brands can get amazing results with the right approach. We help clients through two main ways.
Direct Shorts:
Many people read TSL for ideas on what to do in Singapore. If it’s an event/place/opening, we use a vlog-style approach with our team’s personalities to help the viewers experience it through our lens. In the hands of skilled content creators with a strong following and reputation, you will get amazing results like the examples below.
This works best if the event/product is somewhat interesting. Such as a hotel giveaway or sales promotion. If your brand is a financial service or if the nature of your messaging isn’t the easiest to market, a direct style might not work. In those situations, our team works their creativity juices to come up with a tailored strategy to make your message pop. This is our speciality – we make ads fun for our community of followers by turning your message into exceptional content. Here are some examples of how we do indirect shorts to grab the attention of our viewers.
Advertising through shorts/reels
This is currently the most popular content format in the world, thanks to TikTok which popularised this snappy video style that is usually under 60 seconds. Instagram, FB and YT have all followed suit and now prioritise shorts more than anything else. If you’re a brand, you have to be on shorts to stay relevant. But this format has been a huge obstacle for many clients, as it’s not easy to get visibility and messages in such a short time. But brands can get amazing results with the right approach. We help clients through two main ways.
Direct Shorts:
Many people read TSL for ideas on what to do in Singapore. If it’s an event/place/opening, we use a vlog-style approach with our team’s personalities to help the viewers experience it through our lens. In the hands of skilled content creators with a strong following and reputation, you will get amazing results like the examples below.
This works best if the event/product is somewhat interesting. Such as a hotel giveaway or sales promotion. If your brand is a financial service or if the nature of your messaging isn’t the easiest to market, a direct style might not work. In those situations, our team works their creativity juices to come up with a tailored strategy to make your message pop. This is our speciality – we make ads fun for our community of followers by turning your message into exceptional content. Here are some examples of how we do indirect shorts to grab the attention of our viewers.
How TSL Reach Audience
Why Advertise With TSL?
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How TSL Reach Audience
It's 2024 and increasingly difficult to reach audiences through advertising. Singaporeans are savvier than ever, they sniff out ads in milliseconds and nope out of there before any messaging hits. This low retention results in ads being pushed even ad further down algorithms. More sophisticated readers (especially the youth) are the reason paid media gets more expensive every year and why their effectiveness continues to dwindle. People don't like ads, precisely because they look like ads. Irritating, irrelevant, and not something they want to see disrupting their feeds.
But what if brands were able to turn their messages into content readers loved? The art of engineering creative content to help our clients stand out is what we've been proudly doing over the last decade. It's 2024 and it's tougher than ever to get visibility, and we are still able to get amazing results. (Our case studies below have been updated to recent examples). Why are we able to? Since our early beginnings, we have been driven by this fundamental belief:
"People don't hate ads, they just hate bad ads."
When you create ads the right way, your followers will appreciate it and will even thank you for showing them an ad. Imagine that!
Good content is why some people even enjoy seeking out funny Thai ads to watch. You have to respect your readers and believe ads don't have to be a painful experience, they can be enjoyable. Readers respect the effort put in to create a good ad. This is how we get clients results that they can't get with other publishers.
Advertising through shorts/reels
This is currently the most popular content format in the world, thanks to TikTok which popularised this snappy video style that is usually under 60 seconds. Instagram, FB and YT have all followed suit and now prioritise shorts more than anything else. If you’re a brand, you have to be on shorts to stay relevant. But this format has been a huge obstacle for many clients, as it’s not easy to get visibility and messages in such a short time. But brands can get amazing results with the right approach. We help clients through two main ways.
Direct Shorts:
Many people read TSL for ideas on what to do in Singapore. If it’s an event/place/opening, we use a vlog-style approach with our team’s personalities to help the viewers experience it through our lens. In the hands of skilled content creators with a strong following and reputation, you will get amazing results like the examples below.
This works best if the event/product is somewhat interesting. Such as a hotel giveaway or sales promotion. If your brand is a financial service or if the nature of your messaging isn’t the easiest to market, a direct style might not work. In those situations, our team works their creativity juices to come up with a tailored strategy to make your message pop. This is our speciality – we make ads fun for our community of followers by turning your message into exceptional content. Here are some examples of how we do indirect shorts to grab the attention of our viewers.
Advertising through shorts/reels
This is currently the most popular content format in the world, thanks to TikTok which popularised this snappy video style that is usually under 60 seconds. Instagram, FB and YT have all followed suit and now prioritise shorts more than anything else. If you’re a brand, you have to be on shorts to stay relevant. But this format has been a huge obstacle for many clients, as it’s not easy to get visibility and messages in such a short time. But brands can get amazing results with the right approach. We help clients through two main ways.
Direct Shorts:
Many people read TSL for ideas on what to do in Singapore. If it’s an event/place/opening, we use a vlog-style approach with our team’s personalities to help the viewers experience it through our lens. In the hands of skilled content creators with a strong following and reputation, you will get amazing results like the examples below.
This works best if the event/product is somewhat interesting. Such as a hotel giveaway or sales promotion. If your brand is a financial service or if the nature of your messaging isn’t the easiest to market, a direct style might not work. In those situations, our team works their creativity juices to come up with a tailored strategy to make your message pop. This is our speciality – we make ads fun for our community of followers by turning your message into exceptional content. Here are some examples of how we do indirect shorts to grab the attention of our viewers.
Advertising through shorts/reels
This is currently the most popular content format in the world, thanks to TikTok which popularised this snappy video style that is usually under 60 seconds. Instagram, FB and YT have all followed suit and now prioritise shorts more than anything else. If you’re a brand, you have to be on shorts to stay relevant. But this format has been a huge obstacle for many clients, as it’s not easy to get visibility and messages in such a short time. But brands can get amazing results with the right approach. We help clients through two main ways.
Direct Shorts:
Many people read TSL for ideas on what to do in Singapore. If it’s an event/place/opening, we use a vlog-style approach with our team’s personalities to help the viewers experience it through our lens. In the hands of skilled content creators with a strong following and reputation, you will get amazing results like the examples below.
This works best if the event/product is somewhat interesting. Such as a hotel giveaway or sales promotion. If your brand is a financial service or if the nature of your messaging isn’t the easiest to market, a direct style might not work. In those situations, our team works their creativity juices to come up with a tailored strategy to make your message pop. This is our speciality – we make ads fun for our community of followers by turning your message into exceptional content. Here are some examples of how we do indirect shorts to grab the attention of our viewers.
Advertising through shorts/reels
This is currently the most popular content format in the world, thanks to TikTok which popularised this snappy video style that is usually under 60 seconds. Instagram, FB and YT have all followed suit and now prioritise shorts more than anything else. If you’re a brand, you have to be on shorts to stay relevant. But this format has been a huge obstacle for many clients, as it’s not easy to get visibility and messages in such a short time. But brands can get amazing results with the right approach. We help clients through two main ways.
Direct Shorts:
Many people read TSL for ideas on what to do in Singapore. If it’s an event/place/opening, we use a vlog-style approach with our team’s personalities to help the viewers experience it through our lens. In the hands of skilled content creators with a strong following and reputation, you will get amazing results like the examples below.
This works best if the event/product is somewhat interesting. Such as a hotel giveaway or sales promotion. If your brand is a financial service or if the nature of your messaging isn’t the easiest to market, a direct style might not work. In those situations, our team works their creativity juices to come up with a tailored strategy to make your message pop. This is our speciality – we make ads fun for our community of followers by turning your message into exceptional content. Here are some examples of how we do indirect shorts to grab the attention of our viewers.
Advertising through shorts/reels
This is currently the most popular content format in the world, thanks to TikTok which popularised this snappy video style that is usually under 60 seconds. Instagram, FB and YT have all followed suit and now prioritise shorts more than anything else. If you’re a brand, you have to be on shorts to stay relevant. But this format has been a huge obstacle for many clients, as it’s not easy to get visibility and messages in such a short time. But brands can get amazing results with the right approach. We help clients through two main ways.
Direct Shorts:
Many people read TSL for ideas on what to do in Singapore. If it’s an event/place/opening, we use a vlog-style approach with our team’s personalities to help the viewers experience it through our lens. In the hands of skilled content creators with a strong following and reputation, you will get amazing results like the examples below.
This works best if the event/product is somewhat interesting. Such as a hotel giveaway or sales promotion. If your brand is a financial service or if the nature of your messaging isn’t the easiest to market, a direct style might not work. In those situations, our team works their creativity juices to come up with a tailored strategy to make your message pop. This is our speciality – we make ads fun for our community of followers by turning your message into exceptional content. Here are some examples of how we do indirect shorts to grab the attention of our viewers.
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